3rd November, Semiotics Essay Analysis and Lettering

3rd November, Semiotics Essay Analysis and Lettering

In our lesson with Caz we looked at the assignment brief in more detail, taking a look at what the questions are asking and how we go about laying out our answer. Caz is only able to look through a whole draft once so I will have to make sure I have developed my work enough in order to get a good level of feedback.

We then looked at what each question is asking for, I have chosen the 2nd question “Discuss with reference to at least two visual theorists to what extent and through which techniques can design be used to convey a message to a given audience.”. This question is asking for visual theorists and how theory is applied to different things. This will need to include my viewpoint and why I think what I think. I can then justify my viewpoint and back it up.

I have also created a paragraph plan: -

-      -  Visual theorist intro
-      -  What their theory is and how it is applied to a specific area or work, include image if need be
-      -  What I think
-       - Why I think this

“Wiley Online” and “Google Scholar” are great links to find information and articles around semiotics theories. Google Scholar also gives an option where you can copy a citation ready made for you.

After looking at my initial start and my feedback we came to reach conclusions. I am going to look into other aspects of visual techniques, this includes layout and colour. This will show my understanding of how the theorists work relates to production.

I am going to show my initial thoughts of different works and then reflect these views off the semiotic theorists that I have researched.


I am going to search the work of Peter Saville as this work heavily relates to the theories of Jean Baudrillard. It incorporates the use of already determined signs to come together to create a new message or symbol. The Leisure Noise album cover of the band Gay Dad is a great example of this as it uses a road sign symbol to create a new meaning. I am going to research this meaning further for my assignment.


Afternoon Lesson

Lettering

Accent Magazine – Luke Tudor-Griffiths

Carnabie Magazine cover – Hattie Stewart

Sam Dunn – campaign for Vodafone

Alison Carmichael – Glenfidditch whisky

We were set a task to overlay an image of some food with text, this will create an interesting handmade effect which will look rustic and attractive.
The production I have made which is shown below looks effective and rustic. I like the look of it as the contrast of the white against the background makes it stand out. Also the rustic look gives the production a handmade feel.


Looked through the task given by Suzi on branding for Slice Of Life. This will be producing branding for a new healthy pizza brand that is looking to advertise to a wide range of people. The look needs to be eye catching, modern and effective.

Some useful designers to look at for inspiration is

-       Studio Party Line for Voodoo Rays pizza



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