Agane Research

Agane Research

The Font Agane was designed in 2016 by Danilo De Marco for Cultural Association EiXP and Communication Agency Meedori. The typeface was made and based off fonts from designers Bob Noorda (Noorda font), Erik Spikerman (FF Transit), Adrian Frutiger (Avenir and Frutiger).

The typeface was designed to be used as wayfinding signage. This includes cities, airports and other public places.

Agane incorporates a clever design, the terminals within the lettering contain inclinations. These inclinations were incorporated to help optimise and enhance the legibility of the text. It helps the reader easily view and understand the text from different reading perspectives and angles. It incorporates the idea that signage in a public place will be at different angles for different people therefore it will need to be easily readable from all possible angles.


I have shown the below image to give an example as to how the terminal in “a” being slightly angled gives a better view for the reader.


The Agane font was inspired by Bob Noorda’s font ‘Noorda’. This font was used in the Milan Metro that was inaugurated in 1964. Noorda optimised the usability of the font to increase it effect in public places. He studied and altered proportions of the Helvetica font. This font was later used for the signage of several undergrounds around the world.

Working with Massimo Vignelli in the late 60’s and early 70’s they designed the New York city subway signage. They were working under their firm called Unimark International. This is where they came together on many of their projects. This is a very recognisable and famous design seen all over the world. This signage used the Helvetica typeface but this gives an idea of the creative design and ability of the two designers.



I’m going to create an example of the Agane typeface being used in a public signage area and location.

Agane Research Links

Original Source

Font was designed for use in signage

The font has a very interesting design where it is easily readable from different angles

https://www.behance.net/gallery/48243243/Agane-Typeface-Free-font

Font inspired by Adrian Frutiger, font ‘Frutiger’ downloaded

https://en.wikipedia.org/wiki/Adrian_Frutiger

Designer Danilo De Marco website

http://www.danilodemarco.com

Bob Noorda

https://en.wikipedia.org/wiki/Bob_Noorda

https://www.creativereview.co.uk/bob-noorda-design-celebrates-the-work-of-a-dutch-master-in-italy/

http://www.thisisdisplay.org/features/Massimo_Vignelli_on_Bob_Noorda

NY subway Image:

http://www.thetummytrain.com/2016/07/18/12-tips-for-your-first-time-in-new-york-city/




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