16th October, Pop Up Shop Assignment and Typesetting


16th October, Pop Up Shop Assignment and Typesetting

As a class, we had an informal chat on what ideas we had developed for our assignment. I went over the fact that I had chosen the brand ‘New Balance’ and that I wanted to create a T-shirt, Stencil and 3D Object. Below I have shown the current progress I have made on each and how I want to develop the idea.

T-Shirt

This will be a Staff T-shirt for New Balance employees working on the Pop-Up Shop. This piece of branding is vital as in some cases it will be the first contact for customers. There will be staff positioned around the shop to entice customers and therefore the branding will help display and introduce the New Balance brand to the customers.

The design of the T-Shirt will need to be unique in order to stand out and grab the attention of the audience. I will be creating the T-shirt through the process of screen printing as this will be an effective way to print designs onto the material.  

Stencil

The Stencil I will be producing will be used to create unique signs and directions on city streets. By placing this stencil on a dirty city floor or tiling and then washing over the stencil this will create a sign without using any paints or materials. This will create a unique look without having to apply any paints that could damage a surface or be seen as a form of graffiti.

The stencil will have to be made of a durable material that can be used a number of times. It has to be both easy to transport and easy to place in position. I will begin by researching materials and producing a stencil design.

3D Object

The 3D Object will be created using the 3D printer in house at UCF. Producing the design will be done using the Cinema 4D programme we are being taught to use currently in lesson time.

I want the object to represent something that will be used within the store. It can be something that customers can interact with or an object that is part of the payment procedure.

Typesetting

Art worker – someone who produces the work, usually freelance, requires specific skillset

Typesetting is a way in which artists convey design ideas and layouts in writing. This will include Typeface, point size, CMYK and RGB. This allows other designers to understand an idea or even produce a product at a later time. Within InDesign these designs can be input easily using Character Styles. Character Styles can be easily uploaded on InDesign speeding up a number of processes for the designer.  

Below I have shown some of my designs using similar images and layouts to create a themed book of Fables. In this design process we used Character Styles to simplify the processes.











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